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Most consumers will pay 25% more for their favorite brands

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

Apr 23, 2025 - 15:00
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Most consumers will pay 25% more for their favorite brands

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

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