Morrisons expands loyalty scheme with over 300 brands

Morrisons has expanded its More Card loyalty scheme with the rollout of “more partner points”.

More Card members can now earn points with over 300 participating brands by shopping via the Morrisons More App or More website. Its partners include Ebay, Very, Just Eat, Expedia, Asos and more.

To earn points, customers need to log into their Morrisons More app or the More website to browse, click through to a partner retailer and carry out their purchase as normal.

Their More points will then be tracked and automatically added to their account.

The new feature is digital-only, and all purchases must be made through the Morrisons More app or website for points to be awarded.

The launch of more partners follows customer feedback calling for more ways to earn rewards, according to the supermarket.

It forms part of Morrisons ongoing investment into delivering greater value and convenience for More Card members.

Morrisons loyalty director Kate Lavery said: “We’re always looking for ways to make the loyalty scheme even more rewarding.

“More partner points means our customers can now collect more points on their everyday purchases beyond the weekly shop – whether they’re buying clothes, gifts, or booking a holiday. It’s another step towards helping customers save more, more often.”

Earlier this year, the supermarket’s loyalty scheme launched on Deliveroo, enabling shoppers to link their Morrisons More account to their Deliveroo account to rack up points from their purchases from the supermarket.

In February, the retailer also enhanced its loyalty program with a new feature, offering customers the opportunity to collect stamps with every purchase over £10 in-store.

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