Mass-market beauty sales growth exceeds prestige in Q1

It’s the first time in several years that mass brands have outpaced prestige, though the softening for high-end beauty brands corrected itself in March.

May 27, 2025 - 17:00
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Mass-market beauty sales growth exceeds prestige in Q1

It’s the first time in several years that mass brands have outpaced prestige, though the softening for high-end beauty brands corrected itself in March.