Marriott CFO on Preserving CitizenM's 'Innovative DNA'
Corporate acquisitions often work like this: Big Company buys a Cool Brand and then dismantles what made it cool. Marriott’s CFO told Skift that won't happen to CitizenM. -Luke Martin
Skift Take: Corporate acquisitions often work like this: Big Company buys a Cool Brand and then dismantles what made it cool. Marriott’s CFO told Skift that won't happen to CitizenM. -Luke Martin
