Marketing expert unpacks Reddit’s hidden influence on consumer purchasing

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Reddit’s recent study shows that community recommendations on the platform can significantly shape purchase decisions, reflecting how influential these trusted, peer-based conversations have become. This presents a crucial opportunity for brands: how can they effectively engage these highly targeted communities whilst maintaining authenticity? Miruna Dragomir, CMO at content collaboration platform Planable, offers insights for brands navigating Reddit’s […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

May 27, 2025 - 10:25
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Marketing expert unpacks Reddit’s hidden influence on consumer purchasing

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

Reddit’s recent study shows that community recommendations on the platform can significantly shape purchase decisions, reflecting how influential these trusted, peer-based conversations have become. This presents a crucial opportunity for brands: how can they effectively engage these highly targeted communities whilst maintaining authenticity? Miruna Dragomir, CMO at content collaboration platform Planable, offers insights for brands navigating Reddit’s […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News