Louis Vuitton most counterfeited luxury brand: Entrupy report

Louis Vuitton is the most counterfeited luxury brand, said a report from Entrupy, which found the brand accounted for 32.76 per cent of all its luxury goods submissions. There is a growing sophistication in counterfeits, especially across high-volume and high-demand items. China and Hong Kong still dominate supply, with 3 per cent of counterfeit purchases being enabled by chatbots.

Jun 18, 2025 - 05:55
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Louis Vuitton most counterfeited luxury brand: Entrupy report
Louis Vuitton is the most counterfeited luxury brand, said a report from Entrupy, which found the brand accounted for 32.76 per cent of all its luxury goods submissions. There is a growing sophistication in counterfeits, especially across high-volume and high-demand items. China and Hong Kong still dominate supply, with 3 per cent of counterfeit purchases being enabled by chatbots.