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Livestream shopping soars in Europe, fashion leads the charge
Livestream shopping is booming across Europe, with 37 per cent of consumers shopping more on live platforms in 2024. Apparel tops sales, with 94 per cent of sellers calling it vital to success. Sellers reported higher sales, revenue, and engagement. The UK, France, and Germany show rapid growth in livestream hours, and cross-border sales, highlighting livestreaming’s rising role in e-commerce.
Livestream shopping is booming across Europe, with 37 per cent of consumers shopping more on live platforms in 2024.
Apparel tops sales, with 94 per cent of sellers calling it vital to success.
Sellers reported higher sales, revenue, and engagement.
The UK, France, and Germany show rapid growth in livestream hours, and cross-border sales, highlighting livestreaming’s rising role in e-commerce.
