Kill the Front Desk: CitizenM CEO Says Marriott Backs Its Tech and AI Vision

The boutique hotel that figured out how to make tiny rooms feel luxurious is about to find out if corporate ownership kills cool. CitizenM's CEO Lennert De Jong believes Marriott's approach to tech and service are very promising.

Jun 20, 2025 - 20:05
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Kill the Front Desk: CitizenM CEO Says Marriott Backs Its Tech and AI Vision
Skift Take: The boutique hotel that figured out how to make tiny rooms feel luxurious is about to find out if corporate ownership kills cool. CitizenM's CEO Lennert De Jong believes Marriott's approach to tech and service are very promising.

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