How food and drink firms can tap into the growth potential of licensing

Diageo licensing manager Declan Hassett discusses the potential of licensing for leveraging the value of iconic brands such as Guinness and Baileys.

Jun 4, 2025 - 11:15
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How food and drink firms can tap into the growth potential of licensing
Diageo licensing manager Declan Hassett discusses the potential of licensing for leveraging the value of iconic brands such as Guinness and Baileys.