Global Brands

Brand owners have rarely faced a more testing period, given the need to carefully navigate rapidly shifting political and cultural conventions to reach consumers who are increasingly polarised and atomised in their tastes and views

Jun 17, 2025 - 05:10
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Global Brands
Brand owners have rarely faced a more testing period, given the need to carefully navigate rapidly shifting political and cultural conventions to reach consumers who are increasingly polarised and atomised in their tastes and views