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Gen Z not the main 0% beer target: Heineken

Moderate Gen Z drinkers are not the most likely to consume 0% alcohol beer, a Heineken executive said at a London event on Thursday.

Apr 12, 2025 - 22:29
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Gen Z not the main 0% beer target: Heineken
Moderate Gen Z drinkers are not the most likely to consume 0% alcohol beer, a Heineken executive said at a London event on Thursday.
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