Flavoured Vodka’s image problem is ripe for reinvention

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! New survey findings released today by Dutch Barn Vodka – co-owned by Ricky Gervais – suggest a major image problem is holding back the flavoured vodka category. According to the research, 60% of UK spirit drinkers believe flavoured vodka tastes artificial, assuming it’s loaded with sweeteners, synthetic flavourings, and too much sugar, causing many to […] If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News

May 12, 2025 - 10:07
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Flavoured Vodka’s image problem is ripe for reinvention

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides!

New survey findings released today by Dutch Barn Vodka – co-owned by Ricky Gervais – suggest a major image problem is holding back the flavoured vodka category. According to the research, 60% of UK spirit drinkers believe flavoured vodka tastes artificial, assuming it’s loaded with sweeteners, synthetic flavourings, and too much sugar, causing many to […]

If you want more information Retail Times get in touch! Retail Times - Retail Times | Retail News | Free Retail News