First Look: Inside Primark’s first standalone homewares store

Primark has opened the doors to its first standalone homewares store in Belfast city centre, just over 100 yards from the retailer’s flagship Bank Buildings store.

It said the 8,700sq ft Primark Home, located in Fountain House, represents a £2m investment in the city centre and the creation of over 40 new retail jobs.

The new concept stocks the brand’s most popular homeware items, including bedding, towels, ceramics and small furniture.

Customers also get exclusive access to the retailer’s new home range, The Primark Home Edit, four weeks before its release hits other Primark stores.

The new collection features luxury 500-thread count bedding for ultimate comfort, exceptionally plush towels that redefine softness, rich, intense home fragrances, and refined, lightweight ceramic tableware.

Fintan Costello, Head of Primark Ireland and Northern Ireland, said: “This is a big step forward for the Primark brand as we continue to evolve our offering in line with the needs and wants of our loyal customers.

“We’ve seen a real surge in interest for our homeware ranges which is why we’re thrilled to launch the world’s first-ever Primark Home store in Belfast today,” Costello said.

“Ever since the reopening of our Bank Buildings store, the shoppers of Belfast have really embraced Primark and we’re incredibly proud to bring further investment to the city in return,.

“The opening of this standalone store has also given us the opportunity to enhance Bank Buildings, where we can now offer bigger and better kids’ and menswear departments.”

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