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Established Hotel Brands Hold Ground as Airbnb Rises in Popularity Among Business Travelers in Brand Margin Research by BVA BDRC
The Brand Margin research by BVA BDRC measures how much more or less a consumer is willing to pay for a branded product versus an unbranded one or a competitor. This calculation and the consumer's familiarity with the brand generate a Brand Advantage score.
The Brand Margin research by BVA BDRC measures how much more or less a consumer is willing to pay for a branded product versus an unbranded one or a competitor. This calculation and the consumer's familiarity with the brand generate a Brand Advantage score.
