Drykorn appoints new Head of Marketing from Hugo Boss
Anni Oppermann Credits: Drykorn Drykorn has announced the appointment of Berlin native Anni Oppermann as its new Head of Marketing, effective April 1. With a strong track record in brand strategy and emotional brand storytelling, Oppermann is set to play a key role in supporting the German fashion label’s international growth ambitions. Bringing over two decades of experience in digital communication and brand development, Oppermann most recently served as Vice President of Marketing & Communications for Central Europe at Hugo Boss AG, based in Metzingen. Before that, she held several senior leadership roles at Adidas, where she contributed to shaping the global identity of the Herzogenaurach-based sportswear giant. "I am very pleased that we have been able to recruit Anni Oppermann, a digital and brand expert with many years of international experience, for Drykorn," said Drykorn CEO Marco Götz. "Together, we will consistently drive forward the further development of our brand and our activities." This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
Drykorn has announced the appointment of Berlin native Anni Oppermann as its new Head of Marketing, effective April 1. With a strong track record in brand strategy and emotional brand storytelling, Oppermann is set to play a key role in supporting the German fashion label’s international growth ambitions.
Bringing over two decades of experience in digital communication and brand development, Oppermann most recently served as Vice President of Marketing & Communications for Central Europe at Hugo Boss AG, based in Metzingen. Before that, she held several senior leadership roles at Adidas, where she contributed to shaping the global identity of the Herzogenaurach-based sportswear giant.
"I am very pleased that we have been able to recruit Anni Oppermann, a digital and brand expert with many years of international experience, for Drykorn," said Drykorn CEO Marco Götz. "Together, we will consistently drive forward the further development of our brand and our activities."
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com
This article was translated to English using an AI tool.
