Disney to launch limited-time pop-up at Westfield White City

Disney Store is set to open a new limited-time pop-up at Westfield White City in June.

The retail destination will allow visitors to purchase products from the brand’s parks, stories and characters.

Disney said the opening will be celebrated with a “special magical moment” for shoppers, with further details to be announced shortly.

The pop-up will feature daily opening ceremonies, immersive in-store designs featuring Tinker Bell, and sculpted icons of Disney characters throughout the space.

Additionally, the site will include new and exclusive Disney Store ranges for the newly released Disney Lilo & Stitch film, as well as its full summer shop collection.

The launch builds on The Walt Disney Company’s partnership with Unibail-Rodamco-Westfield’s in-house retail media agency, Westfield Rise, which was recently renewed for another three years.

Disney Store vice president Enda Kelly said: “We look forward to welcoming fans of all ages to step into a world of wonder, play, and magical moments this June.

“Westfield welcomes over 27 million visitors each year at White City and we hope to bring everyone from first-time visitors to our dedicated fans a chance to experience Disney’s magic.”

Sports Direct opened its new 29,000sq ft store in Westfield White City in December, as the brand expanded its “elevation strategy”.

In November, Dune also reopened its Westfield White City flagship, which it claimed would offer customers “an enhanced and engaging shopping experience”.

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