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Dial launches Clean Sheet program
Henkel’s Dial brand has announced a new Clean Sheet program in partnership with the US Soccer Foundation. As part of the initiative, Dial will donate an initial US$50,000 to DonorsChoose, and a further US$5000 for every clean sheet in a US Senior National Team soccer match, up to a total of US$100,000 over the next year. The post Dial launches Clean Sheet program appeared first on Global Cosmetics News.
THE WHAT? Henkel’s Dial brand has announced a new Clean Sheet program in partnership with the US Soccer Foundation. As part of the initiative, Dial will donate an initial US$50,000 to DonorsChoose, and a further US$5000 for every clean sheet in a US Senior National Team soccer match, up to a total of US$100,000 over the next year.
THE DETAILS The brand said in a statement that its mission and longtime goal is to give educators the tools they need to teach the next generation and foster healthier communities by providing resources that support clean skin and proper hygiene practices now and in the future.
THE WHY? Allison Feldman, VP of Marketing – Personal Care at Henkel, comments, “Henkel is a proud partner of the US Soccer Federation, and we at Dial are thrilled to take the partnership further with the launch of our Clean Sheet program. For years, a primary goal for the Dial brand has been to support charitable organizations that focus on helping their local communities. Donations as a result of the Clean Sheet program will enable us to show our commitment to local communities and support future generations to chase their goals.”
The post Dial launches Clean Sheet program appeared first on Global Cosmetics News.
