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Deverues Golf partners with Johnnie Walker for limited-edition golf bag
Exclusive Johnnie Walker Blue Label-Inspired Sunday Golf Bag. Credits: Johnnie Walker Golf apparel brand Devereux Golf has partnered with blended scotch whisky brand Johnnie Walker once more to create a limited edition Sunday Golf bag. Building on the success of their first two capsule collections, the Johnnie Walker Blue-Label-inspired Sunday Golf Bag comes in a deep blue shade with gold accents. Made from premium materials, the drop comes just ahead of golf's most iconic tournament, the Masters. "Designing the Johnnie Walker Blue Label-Inspired Sunday Golf Bag was about merging sophistication with functionality, infused with our brands' shared spirit to make the sport more accessible and fun," said Bert Brunner, co-founder of Devereux Golf, in a statement. The Johnnie Walker Limited Edition Blue Label Sunday Golf Bag Credits: Johnnie Walker "We wanted to create something that not only honors the tradition of the game but also stands out with bold style and modern craftsmanship that Johnnie Walker Blue Label is celebrated for around the world." To celebrate the occasion, Devereux Golf and Johnnie Walker will be bringing back the tradition and spirit of the Blue Label bottle through the 'Blue-in-One' challenge. From now until May 31, 2025, any golfers aged 21 or higher who score a hole-in-one on a Par 3 or digital course and submit proof of this at https://www.johnniewalker.com/en-us/blue-in-one will be gifted one of these exclusive Johnnie Walker Blue Label-Inspired Sunday Golf Bag, customized with their name, the date and the course of their hole-in-one. "At Johnnie Walker, we are proud of our century-long connection to the world of golf, and as the sport evolves, we remain committed to playing an active role in shaping its future - pushing, as we have done since the beginning, for progress," commented Jesse Damashek, senior vice president of whiskey portfolio, Diageo North America, in a statement. The Johnnie Walker Limited Edition Blue Label Sunday Golf Bag Credits: Johnnie Walker "With a growing focus on accessibility, fueled by new digital formats and energy-shifting tournaments, golf is becoming dynamic and widely embraced. Like our whisky, the return of the 'Blue-in-One' Challenge balances tradition with progress, celebrating one of the game's oldest and rarest achievements while inspiring a new wave of players to take part in energizing the sport." In honor of the launch, Johnnie Walker is hosting an Augusta Masters watch party in New York City today. Attendees can take their shot at becoming a 'Blue-in-One' winner and enjoy a day of food, signature cocktails, games, and exclusive giveaways, celebrating the best of modern golf and whisky craftsmanship. The Sunday Golf Bag, along with Johnnie Walker x Devereux Golf collections, are now available online at https://devereuxgolf.com/collections/johnnie-walker.
Golf apparel brand Devereux Golf has partnered with blended scotch whisky brand Johnnie Walker once more to create a limited edition Sunday Golf bag.
Building on the success of their first two capsule collections, the Johnnie Walker Blue-Label-inspired Sunday Golf Bag comes in a deep blue shade with gold accents. Made from premium materials, the drop comes just ahead of golf's most iconic tournament, the Masters.
"Designing the Johnnie Walker Blue Label-Inspired Sunday Golf Bag was about merging sophistication with functionality, infused with our brands' shared spirit to make the sport more accessible and fun," said Bert Brunner, co-founder of Devereux Golf, in a statement.
"We wanted to create something that not only honors the tradition of the game but also stands out with bold style and modern craftsmanship that Johnnie Walker Blue Label is celebrated for around the world."
To celebrate the occasion, Devereux Golf and Johnnie Walker will be bringing back the tradition and spirit of the Blue Label bottle through the 'Blue-in-One' challenge. From now until May 31, 2025, any golfers aged 21 or higher who score a hole-in-one on a Par 3 or digital course and submit proof of this at https://www.johnniewalker.com/en-us/blue-in-one will be gifted one of these exclusive Johnnie Walker Blue Label-Inspired Sunday Golf Bag, customized with their name, the date and the course of their hole-in-one.
"At Johnnie Walker, we are proud of our century-long connection to the world of golf, and as the sport evolves, we remain committed to playing an active role in shaping its future - pushing, as we have done since the beginning, for progress," commented Jesse Damashek, senior vice president of whiskey portfolio, Diageo North America, in a statement.
"With a growing focus on accessibility, fueled by new digital formats and energy-shifting tournaments, golf is becoming dynamic and widely embraced. Like our whisky, the return of the 'Blue-in-One' Challenge balances tradition with progress, celebrating one of the game's oldest and rarest achievements while inspiring a new wave of players to take part in energizing the sport."
In honor of the launch, Johnnie Walker is hosting an Augusta Masters watch party in New York City today. Attendees can take their shot at becoming a 'Blue-in-One' winner and enjoy a day of food, signature cocktails, games, and exclusive giveaways, celebrating the best of modern golf and whisky craftsmanship.
The Sunday Golf Bag, along with Johnnie Walker x Devereux Golf collections, are now available online at https://devereuxgolf.com/collections/johnnie-walker.
