Daily Briefing (Insiders Only): OWYN’s Protein Maxes Out, Atkins Drops

Rising interest in protein drinks, coupled with new innovation, helped Quest and OWYN (Only What You Need) offset the faltering Atkins brand for parent company The Simply Good Foods Company (SGFC) during the second quarter.

Apr 11, 2025 - 19:55
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Daily Briefing (Insiders Only): OWYN’s Protein Maxes Out, Atkins Drops
Rising interest in protein drinks, coupled with new innovation, helped Quest and OWYN (Only What You Need) offset the faltering Atkins brand for parent company The Simply Good Foods Company (SGFC) during the second quarter.