Cotswold Outdoor Group launches retail media network

Cotswold Outdoor Group has launched its new retail media network, providing onsite and offsite opportunities across its 75 stores nationwide.

The company, which owns Cotswold Outdoor, Runners Need and Snow + Rock, said the offering marks a significant milestone in its strategy to deliver “best-in-class, omnichannel retail experience”.

Cotswold Outdoor Group Media Portal provides brands with a fully integrated retail media network that combines in-store digital screens and brand elevations, onsite opportunities such as website banners and sponsored product listings, and offsite campaigns across Meta and YouTube.

The network, built in partnership with retail media platform Zitcha, offers brands self-serve options to tailor campaigns to the right audiences.

Cotswold Outdoor Group chief executive Jamie Kristow said: “The retail landscape is shifting and we’re committed to evolving with the times – the launch of our retail media network with Zitcha is proof of that.

“By combining our in-store expertise and customer service with a premium digital experience, we’re furthering our mission to not only support our brand partners but also elevate the experience we offer to our loyal shoppers.

“With this launch, we are able to ensure we keep up with the fast-moving retail and advertising sectors, while maintaining our heritage of fantastic customer service and trust.”

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