Constellation, Brown-Forman and Diageo face US lawsuits

Three of the world’s biggest beverage companies, Constellation Brands, Brown-Forman and Diageo, are at the centre of lawsuits in the US. Shareholders and consumers claim they were misled about financial results and product ingredients. The post Constellation, Brown-Forman and Diageo face US lawsuits appeared first on The Drinks Business.

Jun 23, 2025 - 12:50
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Constellation, Brown-Forman and Diageo face US lawsuits
Three of the world’s biggest beverage companies, Constellation Brands, Brown-Forman and Diageo, are at the centre of lawsuits in the US. Shareholders and consumers claim they were misled about financial results and product ingredients. Three of the world’s biggest beverage companies, Constellation Brands, Brown-Forman and Diageo, are at the centre of lawsuits in the US. Shareholders and consumers claim they were misled about financial results and product ingredients. Both Constellation Brands and Brown-Forman are accused of misleading investors and thereby causing them to lose money, while Diageo is said not to have told the truth about the contents of its “100% agave” Tequila brands. After weeks of American lawyers urging shareholders to sue Constellation Brands, they are now on the trail of Brown Forman. The Constellation action claims that the company made “false and misleading statements that failed to disclose material adverse facts” about the level of sales in its wine and spirits division between April 2024 and January 2025. In the past 12 months, Constellation’s shares have fallen in value by more than a third to about US$165. The company has not commented on the case being brought in a New York court, although it may do so next week as part of its latest results announcement. At the start of April, Constellation trimmed its sales outlook for the next three years and announced plans to sell underperforming wine brands to the Wine Group for an undisclosed sum. The shareholder allegations claim the company conspired to inflate its performance in the category ahead of the sale. The lawsuit alleges that, before the sale, Constellation misled investors with earnings statements that suggested the company’s wine holdings were set for growth. CEO Bill Newlands told investors in an earnings call in April 2024 that it was working to boost the price mix and media spending on its wine brands, which the lawsuit claims was “materially false and misleading.”

Brown-Forman share drop triggers legal claims

Similar allegations are being levelled at Brown Forman. No-win, no-fee lawyers are urging investors to sign up to claim compensation for being misled. They say: “On June 5, 2025, Brown-Forman reported financial results for its fourth quarter and full year 2025. Amongst other things, the Company reported “net sales decreased 7% to $894 million,” “reported operating income decreased 45%,” and “diluted earnings per share decreased 45%.” The Company stated that “results did not meet our long-term growth aspirations.” The Company further stated that, in fiscal year 2026, it would “expect continued headwinds” including declines in organic net sales and operating income, as the Company undergoes a “significant evolution of [its] US distribution.” On this news, Brown-Forman’s stock price fell $5.95, or 17.92%, to close at $27.25 on June 5, 2025, thereby injuring investors. The implication is that Brown-Forman should not have waited for a scheduled results announcement but issued a trading statement as soon as it knew it was facing increasing difficulties in much the same way as Diageo did in November 2023 about its sales slump and overstocking in Latin America.

Diageo sued over ‘100% agave’ tequila claims

Diageo itself is facing claims from consumers who say they would not have bought super-premium Tequilas such as Casamigos if they had not been misled by labelling claims about the contents. They say that using the phrase '100% agave' constitutes false advertising of Diageo’s flagship tequila brands, Casamigos and Don Julio. The plaintiffs in the New York suit argue that while the two tequila brands sold by Diageo are labelled as 'Tequila 100% de Agave' and '100% de Agave,' they contain a significant amount of ingredients derived from other plants such as sugarcane or corn. They claim that Diageo failed to meet regulatory requirements in the US or Mexico, and that consumers made purchasing decisions based on incorrect information. The plaintiffs are seeking over US$5 million in damages. Diageo has strongly rejected the allegations and says it will vigorously fight the case.