Conscious consumerism accounts for 38% purchases in US, Canada: Report
A new report by Public Inc and Ipsos has revealed a major ‘say-do’ gap in sustainable shopping in US and Canada: 76 per cent of consumers identify as conscious shoppers, but only 38 per cent of purchases reflect those values. Confusing sustainability claims deter nearly half of buyers. The report urges brands to use clear, benefit-driven messaging to bridge this gap.
A new report by Public Inc and Ipsos has revealed a major ‘say-do’ gap in sustainable shopping in US and Canada: 76 per cent of consumers identify as conscious shoppers, but only 38 per cent of purchases reflect those values.
Confusing sustainability claims deter nearly half of buyers.
The report urges brands to use clear, benefit-driven messaging to bridge this gap.
