China’s Extended 618 Shopping Festival Fails to Stir Excitement

E-tailers JD.com and Tmall-owner Alibaba have not disclosed the event’s overall sales figures for years, but analysts warn that a recent pause in some government subsidy programmes could weigh on consumption this month.

Jun 19, 2025 - 11:15
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China’s Extended 618 Shopping Festival Fails to Stir Excitement
E-tailers JD.com and Tmall-owner Alibaba have not disclosed the event’s overall sales figures for years, but analysts warn that a recent pause in some government subsidy programmes could weigh on consumption this month.