CHIC, Fashion picnic in autumn at China's largest fashion and lifestyle fair
A busy hallway at Chic Shanghai, Sept. 23 Credits: Chic Shanghai via Jandali PR • Over 800 exhibitors on 53,000 square metres at CHIC in September with more than 60,000 visitors expected • Strategic orientation as an innovation and integration platform for the apparel industry supply chain with a focus on emerging dynamic markets, high-quality fashion brands and professional national and international buyers • 9 curated exhibition areas offer a comprehensive overview of current fashion trends and developments in the industry • Business services: targeted business matchings to tap into new buyer potential • Autumn fashion picnic’s theme is not just a design element, but also a space for exchange, discovery and creative impulses CHIC 2025 (September) will open its doors at the National Convention and Exhibition Centre in Shanghai from 2 to 4 September 2025. As the most important trade fair platform for the apparel industry in China, the event will once again bring together leading fashion companies and brands along the entire textile value chain with professional buyers from home and abroad. The focus is on innovative product presentations, precise business matchmaking and the development of dynamic future markets - this time under the motto ‘Fashion Picnic in Autumn’ in a relaxed atmosphere. More than 800 exhibitors and 60,000 visitors are once again expected to attend the autumn event on more than 50,000 sqm at the National Exhibition& Convention Center in Shanghai showcasing Spring / Summer collections 2026 of the entire fashion range: womenswear, menswear, kids wear, accessories / shoes / bags collections. Structured trade fair concept with nine clear theme areas With nine curated exhibition areas, CHIC 2025 (September) offers a comprehensive overview of current trends and developments in the fashion industry in the North Entrance Hall, Hall 2.1 and 3 of the National Exhibition & Convention Center Shanghai: CHIC SELECTED (market leader with a focus on quality and innovation), CHIC Impulses (designer), Denim World, Sports Outdoor, Tailoring Journey, Fashion Tech, The Wardrobe, Unique Specialties, and Accessories/Footwear/Bags. Industry platform with atmosphere and experience character This year's autumn edition picks up on the motto ‘Fashion Picnic’ not only in terms of design: Natural design elements, interactive exhibition formats and the picnic-inspired meeting area create space for dialogue, discovery and creative inspiration. Industry salons, trend showcases, and networking formats invite visitors to discuss forward-looking topics in the global fashion industry. Picnic stands for coming together, sharing and discovering - joint market opportunities, mutual inspiration and the sharing of visions - CHIC, China International Fashion Fair brings all these aspects together. Efficient matchmaking and focusing on new markets As an established platform for business initiation and trade, CHIC held over 1,000 matchmaking sessions and successfully networked more than 600,000 trade visitors till today. The spring 2025 edition attracted 165,000 trade buyers, 55% of whom were at CHIC for the first time. In autumn, the trade fair will once again hold targeted matchmaking meetings for various channels and markets and tap into new buyer potential. CHIC TALK and CHIC SHOWS A wide range of specialist seminars and workshops as part of the CHIC Talks offer a platform for an intensive exchange of knowledge. Industry experts, leading brands and organisations come together to discuss current developments and to underline the role of CHIC as a forward-looking centre of expertise in the fashion industry. CHIC SHOWS will present the creative highlights of the coming season with prime fashion brands well as joint shows of leading national fashion organizations. The runway formats impressively demonstrate the style awareness and innovative potential of the exhibiting labels. WeChat Mini Programme As the central digital tool of the trade fair, the CHIC WeChat Mini programme bundles all important services - from visitor registration and business matching to the publication of live streams. It is used intensively by exhibitors, visitors and partners and is an indispensable element of the digital trade fair infrastructure. CHIC combines business with inspiration - with the ease of an autumn picnic: fresh ideas, open discussions and a variety of styles. Anyone who wants to shape the future of fashion will find the perfect place here to gather new inspiration - under the open sky of creativity. Next dates: CHIC September: September 2-4, 2025, New Exhibition and Convention Center| Shanghai Bird Fashion Fair: June 11-13, 2025, Shenzhen Exhibition and Convention Center| Shenzhen
• Over 800 exhibitors on 53,000 square metres at CHIC in September with more than 60,000 visitors expected
• Strategic orientation as an innovation and integration platform for the apparel industry supply chain with a focus on emerging dynamic markets, high-quality fashion brands and professional national and international buyers
• 9 curated exhibition areas offer a comprehensive overview of current fashion trends and developments in the industry
• Business services: targeted business matchings to tap into new buyer potential
• Autumn fashion picnic’s theme is not just a design element, but also a space for exchange, discovery and creative impulses
CHIC 2025 (September) will open its doors at the National Convention and Exhibition Centre in Shanghai from 2 to 4 September 2025. As the most important trade fair platform for the apparel industry in China, the event will once again bring together leading fashion companies and brands along the entire textile value chain with professional buyers from home and abroad. The focus is on innovative product presentations, precise business matchmaking and the development of dynamic future markets - this time under the motto ‘Fashion Picnic in Autumn’ in a relaxed atmosphere. More than 800 exhibitors and 60,000 visitors are once again expected to attend the autumn event on more than 50,000 sqm at the National Exhibition& Convention Center in Shanghai showcasing Spring / Summer collections 2026 of the entire fashion range: womenswear, menswear, kids wear, accessories / shoes / bags collections.
Structured trade fair concept with nine clear theme areas
With nine curated exhibition areas, CHIC 2025 (September) offers a comprehensive overview of current trends and developments in the fashion industry in the North Entrance Hall, Hall 2.1 and 3 of the National Exhibition & Convention Center Shanghai: CHIC SELECTED (market leader with a focus on quality and innovation), CHIC Impulses (designer), Denim World, Sports Outdoor, Tailoring Journey, Fashion Tech, The Wardrobe, Unique Specialties, and Accessories/Footwear/Bags.
Industry platform with atmosphere and experience character
This year's autumn edition picks up on the motto ‘Fashion Picnic’ not only in terms of design: Natural design elements, interactive exhibition formats and the picnic-inspired meeting area create space for dialogue, discovery and creative inspiration. Industry salons, trend showcases, and networking formats invite visitors to discuss forward-looking topics in the global fashion industry.
Picnic stands for coming together, sharing and discovering - joint market opportunities, mutual inspiration and the sharing of visions - CHIC, China International Fashion Fair brings all these aspects together.
Efficient matchmaking and focusing on new markets
As an established platform for business initiation and trade, CHIC held over 1,000 matchmaking sessions and successfully networked more than 600,000 trade visitors till today. The spring 2025 edition attracted 165,000 trade buyers, 55% of whom were at CHIC for the first time. In autumn, the trade fair will once again hold targeted matchmaking meetings for various channels and markets and tap into new buyer potential.
CHIC TALK and CHIC SHOWS
A wide range of specialist seminars and workshops as part of the CHIC Talks offer a platform for an intensive exchange of knowledge. Industry experts, leading brands and organisations come together to discuss current developments and to underline the role of CHIC as a forward-looking centre of expertise in the fashion industry.
CHIC SHOWS will present the creative highlights of the coming season with prime fashion brands well as joint shows of leading national fashion organizations. The runway formats impressively demonstrate the style awareness and innovative potential of the exhibiting labels.
WeChat Mini Programme
As the central digital tool of the trade fair, the CHIC WeChat Mini programme bundles all important services - from visitor registration and business matching to the publication of live streams. It is used intensively by exhibitors, visitors and partners and is an indispensable element of the digital trade fair infrastructure.
CHIC combines business with inspiration - with the ease of an autumn picnic: fresh ideas, open discussions and a variety of styles. Anyone who wants to shape the future of fashion will find the perfect place here to gather new inspiration - under the open sky of creativity.
Next dates:
CHIC September: September 2-4, 2025, New Exhibition and Convention Center| Shanghai
Bird Fashion Fair: June 11-13, 2025, Shenzhen Exhibition and Convention Center| Shenzhen
