Burger King Turns up the Heat With All-New Summer Deals
Burger King has hot deals for the hot weather.
Burger King is turning up the heat in the kitchen and turning out some of the hottest fast-food deals of the summer.
QSR is reporting that Royal Perks members may find and take advantage of a (heat)wave of exciting deals throughout June, such as:
- BOGO Impossible Whopper (6/1-6/30): Burger King is starting the summer season with a BOGO Impossible Whopper offer for Royal Perks members available all month long.
- Burger King Birthday (6/1): Burger King is turning 71 this year, and to celebrate, Royal Perks members can snag a free Whopper with a $3+ purchase.
- National Cheese Day (6/4): Royal Perks members can claim a free Mozzarella Fries (4 pc.) with a $1+ purchase for an extra cheesy snack.
- Father’s Day (6/15): To celebrate the father figures on their special day, Royal Perks members can gift dad a BOGO Whopper to say “thanks,” available all day long.
- National Onion Ring Day (6/22): Royal Perks members can redeem a free any-size order of Onion Rings.
But that’s not all Burger King has to offer. According to The Street, the fast-food giant has some new goodies in the sweet treat department, adding the frozen Fanta Strawberry as of last month.
The frozen beverage costs $2.29, $2.49, and $2.89 for small, medium, and large versions, respectively.
This joins the chain’s already well-liked standard Fanta Strawberry, which has been available for a while, along with the traditional Frozen Coke and a Frozen Fanta Blue Raspberry flavor.
Burger King Is Giving Over 400 Stores a Facelift
The menu isn’t the only thing that Burger King is upgrading in the summer months.
The CEO of the fast-food chain’s parent company, Restaurant Brands International (RBI), Joshua Kobza, said during a May 8 earnings call that the company is in the middle of a multi-year plan to modernize over 400 of its restaurants and has seen sales at remodeled locations increase in the mid-teens, according to a transcript from S&P Global Market Intelligence.
“We still have a lot of remodels to get done,” he said. “We’ve got a lot of restaurants that aren’t at the modern image.”
Although Kobza did not reveal the sites of the 400 stores that would be remodeled, it is expected that the restaurant will have completed more than 2,000 remodels by 2028. The new “Sizzle” modern image, which prioritizes drive-thru and digital ordering to appeal to the modern consumer, will have been embraced by more than 85% of American restaurants by that point.
Burger King’s “Reclaim the Flame” plan, introduced in September 2022, aims to modernize and enhance its restaurants across the US and includes this campaign. The Miami-based RBI plans to invest up to $700 million through 2028 as part of its plan to revitalize Burger King.
