BrewDog appoints new CEO and COO in leadership reshuffle

James Taylor steps in as CEO, while Lauren Carrol steps into COO role amid leadership transition at the craft beer giant. BrewDog has announced the appointment of James Taylor as its new CEO and Lauren Carrol as COO, following the departure of James Arrow, who is stepping down for personal reasons. The leadership changes take effect immediately. The company’s board expressed gratitude to Arrow for his contributions, particularly his role in restructuring BrewDog’s US operations, strengthening its on-trade presence, and securing a partnership with the MCC at Lord’s. Arrow first joined as COO before taking over as CEO in 2024.

A new chapter

Taylor, previously BrewDog’s chief financial officer, has played a key role in the company’s financial transformation, overseeing its return to profitability last year. Before joining the Scottish brewer, he held senior positions at Mayborn, the parent company of Tommee Tippee, GHD, and Anya Hindmarch. His appointment signals continuity as BrewDog focuses on profitability, bar expansion, and product innovation. Carrol, who has been with BrewDog since 2018, steps up from her role as chief marketing officer. Under her leadership, the brand has launched successful beers including Wingman, Black Heart, and Shore Leave, reinforcing BrewDog’s position as the UK’s leading craft beer producer. She previously held project management roles at Stork and brings a strong operational background to her new role. Allan Leighton, BrewDog’s chairman, said: “James Taylor has been an instrumental leader at BrewDog, steering the financial strategy and laying a strong foundation for profitable growth. His deep understanding of our business, coupled with his proven track record in operational excellence, makes him the ideal choice to guide BrewDog into its next chapter. I would also like to congratulate Lauren for her promotion, testament to her fantastic work and proven track record during her time at BrewDog. Finally, I would like to thank James Arrow for his contribution to BrewDog since he arrived in 2023 and wish him every success in the future.”