Best Western Parent CEO Pushes Global Growth to Challenge Bigger Rivals
BWH Group, the folks who run Best Western and 17 other brands, added nearly 100 hotels in the first half of 2025. CEO Larry Cuculic argues that not being a public company gives the group an edge.
Skift Take: BWH Group, the folks who run Best Western and 17 other brands, added nearly 100 hotels in the first half of 2025. CEO Larry Cuculic argues that not being a public company gives the group an edge.
