Beautycounter Would Like To Reintroduce Itself

Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.

Jun 18, 2025 - 11:15
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Beautycounter Would Like To Reintroduce Itself
Back under the ownership of founder Gregg Renfrew, the beauty label will relaunch on June 25 as Counter, keeping its clean formulations and giving up its MLM-style compensation model in favor of “community commerce.” Renfrew talks exclusively to The Business of Beauty about her vision for the new brand.