Angling Direct co-founder Martyn Page shifts to new ambassador role

Angling Direct co-founder Martyn Page will step down as a non-executive director on 31 January to take on a newly created role as founder president.

Jun 24, 2025 - 09:15
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Angling Direct co-founder Martyn Page shifts to new ambassador role

Angling Direct co-founder Martyn Page will step down as a non-executive director on 31 January to take on a newly created role as founder president.

Page, who established the brand in 1997 after acquiring Norwich Angling Centre, has played a key role in growing the business into a leading fishing tackle retailer with over 50 stores across the UK alongside its online operation.

In his new position, Page will adopt a more ambassadorial role focused on upholding the company’s founding values.



Angling Direct non-executive chairman Andy Torrance said: “I am delighted that Martyn has agreed to remain involved with Angling Direct when he steps down from the board at the end of this financial year.

“This company would not be where it is today if it wasn’t for Martyn’s hard work and dedication and, on behalf of the board and everyone at Angling Direct, I would like to thank him for everything that he has done for both the business and the wider angling community.”

The company confirmed it will not appoint a replacement non-executive director following Page’s departure from the board.

Page added: “In this new role, I will focus on maintaining and promoting the company’s strong founding beliefs, its purpose and outstanding culture.

“I will continue to focus on the whole angling community and will champion our work to help improve our fisheries and environment, while ensuring Angling Direct continues to help get everyone fishing successfully.”

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