Amorepacific’s Road to Success
The South Korean beauty corporation has experienced outsized growth as it brings its best-selling K-beauty products from brands like Laneige, Aestura and Sulwhasoo to the US and Europe. As it charts its next chapter, focus remains on globalisation and ongoing innovation, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
The South Korean beauty corporation has experienced outsized growth as it brings its best-selling K-beauty products from brands like Laneige, Aestura and Sulwhasoo to the US and Europe. As it charts its next chapter, focus remains on globalisation and ongoing innovation, chief executive Sean Kim explains in The State of Fashion: Beauty Volume 2.
