92% respondents in North America intentional with purchases: Report
A Lightspeed Commerce survey has revealed that 92 per cent of North American consumers shop intentionally, with 40 per cent being highly intentional. Values like sustainability, identity, and national pride now influence 62 per cent of shoppers, especially Gen Z. Social media drives brand discovery, while Canadians show stronger local loyalty.
A Lightspeed Commerce survey has revealed that 92 per cent of North American consumers shop intentionally, with 40 per cent being highly intentional.
Values like sustainability, identity, and national pride now influence 62 per cent of shoppers, especially Gen Z.
Social media drives brand discovery, while Canadians show stronger local loyalty.
