White Stuff CEO exits following TFG London acquisition

White Stuff chief executive Jo Jenkins is stepping down after seven years in the role, following the fashion retailer’s acquisition by TFG London last October.

Jenkins, who joined the business in 2018 from M&S, where she was director of clothing and beauty, is leaving “to pursue new opportunities.” She previously held senior roles at Next as womenswear product director.

During her tenure, Jenkins oversaw a full business and brand transformation, with White Stuff delivering consistent growth across all channels.

In the ten weeks to 4 January, total sales rose 21.8% year-on-year, driven by strong knitwear sales and a record number of new customers.

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White Stuff was acquired by TFG London, the owner of Hobbs, Whistles and Phase Eight, as part of its strategy to expand its UK portfolio. Following the acquisition, the business outlined growth plans including US wholesale expansion and a multi-channel focus.

Jenkins said: “With the acquisition by TFG complete and this unique brand poised for its next phase of growth, now is the right time for me to step aside.

“I am confident that White Stuff will continue to thrive, supported by fantastic and motivated teams, and under TFG’s experienced stewardship.”

A search for her successor is underway. In the meantime, White Stuff’s leadership team will continue to deliver on its growth strategy.

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