US Mother’s Day spending to reach $34.1 bn in 2025: NRF

Consumer spending on Mother’s Day 2025 in the US is expected to reach $34.1 billion, up from $33.5 billion last year, according to the NRF. Around 84 per cent of adults plan to celebrate, spending an average of $259.04. Most are shopping for mothers or stepmothers. Online remains the top shopping destination at 36 per cent, followed by department and specialty stores, and small businesses.

Apr 30, 2025 - 05:28
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US Mother’s Day spending to reach $34.1 bn in 2025: NRF
Consumer spending on Mother’s Day 2025 in the US is expected to reach $34.1 billion, up from $33.5 billion last year, according to the NRF. Around 84 per cent of adults plan to celebrate, spending an average of $259.04. Most are shopping for mothers or stepmothers. Online remains the top shopping destination at 36 per cent, followed by department and specialty stores, and small businesses.