US demand fuels K-beauty boom despite trade tensions
Korean beauty brands are expanding in the U.S., driven by e-commerce and K-culture appeal. Despite tariffs, labels like Tirtir and d’Alba are pushing into retail through Ulta Beauty, Sephora, Target, and more.
Korean beauty brands are expanding in the U.S., driven by e-commerce and K-culture appeal. Despite tariffs, labels like Tirtir and d’Alba are pushing into retail through Ulta Beauty, Sephora, Target, and more.
