Shein Hit With Complaint From EU Consumer Group Over ‘Dark Patterns’

The consumer group BEUC has filed a complaint against Shein with the European Commission, accusing the fast-fashion retailer of using manipulation to drive sales and app engagement.

Jun 5, 2025 - 11:10
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Shein Hit With Complaint From EU Consumer Group Over ‘Dark Patterns’
The consumer group BEUC has filed a complaint against Shein with the European Commission, accusing the fast-fashion retailer of using manipulation to drive sales and app engagement.