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US’ Amazon launches AI-powered Interests for smarter shopping
Amazon has launched Interests, an AI-powered feature in its shopping app, helping users discover products based on hobbies and passions. Currently available to select US customers, it continuously scans Amazon’s catalogue for relevant items, restocks, and deals. Users can create personalised prompts, refining preferences anytime. A broader rollout is planned in the coming months.
Amazon has launched Interests, an AI-powered feature in its shopping app, helping users discover products based on hobbies and passions.
Currently available to select US customers, it continuously scans Amazon’s catalogue for relevant items, restocks, and deals.
Users can create personalised prompts, refining preferences anytime.
A broader rollout is planned in the coming months.
