Tiffany & Co. Unveils A Modern New High Jewelry Campaign

Tiffany & Co. has just unveiled its latest High Jewelry campaign, a stunning tribute to inventive artistry, unparalleled craftsmanship, and the House’s most iconic creations. Launched today, the Tiffany & Co. High Jewelry Campaign is a showcase of Tiffany’s heritage, spotlighting timeless designs like the legendary Bird on a Rock brooch alongside showstopping pieces from the Blue Book 2024: Tiffany Céleste collection. For those who live for haute living, this collection is a testament to the enduring allure of sophistication and creativity.

Photo Credit: Carlijn Jacobs

Photographed by visionary artist Carlijn Jacobs, the campaign reimagines some of Tiffany & Co.’s most celebrated high jewelry imagery through a contemporary lens. Drawing inspiration from John Loring’s Tiffany Style book—which chronicles the brand’s extraordinary designs from the 1950s and ’60s—and the iconic photography of Hiro, Jacobs infuses a modern edge into Tiffany’s storied legacy. The result is a visual narrative that bridges the past and present, celebrating the House’s authority in high jewelry while pushing the boundaries of artistic expression.

Photo Credit: Carlijn Jacobs / Tiffany & Co.

At the heart of the campaign is the Bird on a Rock brooch, a symbol of joy and optimism that has become synonymous with Tiffany & Co.’s design ethos. This emblematic piece features pear-shaped and round brilliant diamonds, paired with custom-cut baguette diamonds, all meticulously set by Tiffany’s artisans. The crowning jewel? A breathtaking D-color, cushion-cut diamond weighing over 25 carats, elevating the brooch to a work of art that embodies limitless possibility.

Equally captivating is the Shooting Star necklace from the Blue Book 2024: Tiffany Céleste collection. Inspired by the celestial wonder of a meteor streaking across the night sky, this masterpiece centers on a D-color, internally flawless emerald-cut diamond of over 18 carats. Adorned with 857 round brilliant diamonds totaling over 60 carats and 140 baguette diamonds adding another 9 carats, the necklace radiates like stardust. Its versatility—a design that transforms into a striking ring—underscores Tiffany’s legacy of innovation, offering clients a piece as functional as it is exquisite.

Photo Credit: Carlijn Jacobs / Tiffany & Co.

The campaign doesn’t stop there. A pair of high jewelry earrings, set with D-color, internally flawless diamonds, exemplifies Tiffany’s unwavering commitment to perfection, while the Bird on a Rock watch introduces a whimsical yet luxurious twist. This extraordinary timepiece features a diamond-encrusted bird motif that glides gracefully around the dial, tracing a path of 36 baguette diamonds totaling over 4 carats—a fusion of horological mastery and high jewelry artistry.

Photo Credit: Carlijn Jacobs / Tiffany & Co.

Since its founding in 1845, Tiffany & Co. has set the gold standard for high jewelry, consistently marrying exceptional gemstones with groundbreaking design. This campaign is no exception, blending the House’s rich history with a forward-thinking aesthetic that appeals to today’s discerning tastemakers. From the vibrant optimism of the Bird on a Rock to the celestial elegance of the Shooting Star, each piece invites wearers to partake in a legacy of beauty and innovation.

For those who revel in the finer things, Tiffany & Co.’s High Jewelry campaign is a reminder that true luxury transcends time.