The Very Group launches data-led creative studio for brands

The Very Group has unveiled a new marketing proposition that connects data-led creative capabilities to third-party brands.

Hello Studio is a multi-channel creative service that uses the latest technology to offer bespoke and tailored content that connects brands to their consumers.

The platform will utilise the retailer’s data from its 4.3 million customers throughout the ideation process to collaborate with brand partners on new concepts.

Very Group said the “unique combination of personal, shopping and financial data will support HelloStudio in curating omnichannel campaign assets that truly resonate with how customers shop”.

The new creative solution follows the launch of Very Media Group, a venture between the in-house retail and data teams and retail media specialists at SMG.

The Very Group head of creative Julie Phelan said: “We’ve been working with brands, delivering eye-catching creative campaigns for years now, so while the proposition is new, working with brands has been at the heart of The Very Group for a long time.

“We have a proven record of conceptualising and delivering channel bespoke content which customers love. There is no channel after thought or retrofitting in our work. Plus, we harness and embrace new technology to enhance our rich content.

“Just one example of this is our use of AI to help amplify illustrations which our team creates for storyboards, it helps to speed up processes and adds another dimension to the vision.

“As a creative team filled with curiosity, we’re always looking for new ways to take campaigns to the next level, and embracing new technology plays a big part.

“We are an ideas driven, data informed creative team, providing a unique experience for our partners, all backed by our reputation as trusted brand guardians and collaborative partnership approach.

“But don’t just take our word for it, our recent creative campaigns, which have been made possible through Very Media Group brand partnerships, have been a great success and I’m excited to be able to extend this to new partners.”

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