Taste Radio: How Elavi Landed A Million-Dollar Deal With Costco
Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how the brand landed a $1 million order from Costco just four months after the debut of its protein brownies. The hosts also discuss Chobani’s purchase of Daily Harvest and Via Verde Valle’s acquisition of A Dozen Cousins, and how the latter may reflect a new paradigm in which founders favor strategic exits over prolonged fundraising.
Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how the brand landed a $1 million order from Costco just four months after the debut of its protein brownies. The hosts also discuss Chobani’s purchase of Daily Harvest and Via Verde Valle’s acquisition of A Dozen Cousins, and how the latter may reflect a new paradigm in which founders favor strategic exits over prolonged fundraising.
