Silbon aims to professionalise retail sector by offering training courses in Córdoba

Silbon is expanding its educational scope beyond business, launching its own training programme. Courses will be taught from September at the Professional Training and Employment Campus in Córdoba.

Silbon officially presented its training courses at the Professional Training and Employment Campus in Córdoba. The Córdoba-based fashion firm described it as a pioneering initiative that will mark a milestone in the training and professionalisation of retail workers, especially in fashion retail, in Spain. The campus is the only professional training campus in Spain with facilities, workshops, classrooms and even student accommodation, similar to a university campus. From September, the two courses will train future Spanish professionals specialising in the retail industry. Students will be prepared to become “future leaders” in the sector and specialists in areas ranging from store management to sales teams, visual merchandising and digital marketing.

Throughout the academic year, practical and theoretical sessions will be combined. Both are cornerstones of an integrated academic training model focused on business and employment. The model also includes the possibility for students to undertake company internships. This first step for students to become retail industry professionals reflects how these training courses will address the real need in Spain’s retail sector. The sector’s economic role and relevance, both nationally and globally, requires well-trained workers to ensure the leadership of Spanish retail companies and the necessary generational renewal of their teams.

“Our commitment goes beyond teaching classes,” said Pablo Muñoz, director of Silbon’s new Training Campus, in a statement provided by the Spanish company. He added, “We want to create an educational experience that inspires, motivates and empowers students to successfully take on strategic and operational roles in the commercial sector.”

The Córdoba-based fashion firm stated that “through a training model that combines theory and practice, the Campus offers personalised teaching by active professionals in the business sector”. They “not only transmit knowledge focused on four essential pillars such as marketing; logistics and warehousing; sales and customer service; and also, information technology applications for commerce, but also share experience, strategic vision and close advice”. Silbon will try to carry this out through an educational initiative that, like its commercial operations, “puts the student at the centre, adapting the teaching to their interests, talents and professional objectives”. They argue that “with this initiative, Silbon reinforces its commitment to quality training, betting on a transformative model that connects young people with the present and the future of the retail world”.

Two courses, with a 360-degree vision

In more detail, this new “Campus Silbon” at the Professional Training and Employment Campus in Córdoba includes an educational offer consisting of a Middle Grade Training Cycle in Commercial Activities and a Higher Grade Training Cycle in Sales Management and Commercial Spaces. These two itineraries are aimed at the academic training of workers in the sector. With a total of 2,000 hours of academic teaching, they will be taught over an academic year from September to May. In addition to the theoretical and practical sessions, dual company placements and simulation projects will be carried out as part of its 360-degree structure in teaching and learning strategies. These will prepare students for the working environment they will join after completing their training.

With quarterly assessments to closely monitor each student’s progress, the facilities of the Professional Training and Employment Campus in Córdoba will provide the framework for both training cycles, in addition to company placements. Silbon’s cycles and its teaching campus will develop their programmes and activities from the classrooms and the training workshop, which serves as a multipurpose room. It will be used for the practical sessions of the training courses. These sessions will be complemented by visits and workshops at the pilot store that Silbon has installed within the Professional Training and Employment Campus in Córdoba. Without being a store or functioning as a classroom, it will be limited to forming part of those practical sessions that, under supervision, will allow course students to learn about the real operation of a point of sale.

Silbon’s “middle and higher professional training degrees” were “created to train future leaders in store management, sales teams, visual merchandising and digital marketing, among other areas” of the retail sector, with a differential pedagogical approach. Silbon pointed out that both courses integrate “academic training, business practice and direct connection with a consolidated brand that is a benchmark in the Spanish fashion and tailoring market into a single model”. This is the result of “an innovative educational project that marks a milestone in the way professionals in the commercial and retail sector in Spain are prepared”.

Enrolments open from May 16

For the next and first academic year of the Campus Silbon training courses of 2025/2026, the enrolment period will begin on Friday, May 16, 2025, offering a 10 percent discount on the total amount for the first 10 places. As a solution to make payments more flexible, all students will be offered various flexible options with interest-free financing. In addition to these advantages, all students who join Silbon after completing their training and remain with the company for more than one year will receive 8,000 dollars as compensation.