Rosé on the grid: Whispering Angel expands F1 presence
The Rosé brand strengthens its presence at key Grand Prix events, including the upcoming British Grand Prix at Silverstone. The post Rosé on the grid: Whispering Angel expands F1 presence appeared first on The Drinks Business.
Whispering Angel has expanded its role as the Official Rosé Partner of Formula 1, with further activations confirmed at major races throughout the 2025 season.
The announcement comes as Formula 1 marks its 75th anniversary, with Whispering Angel building on its involvement at races including Miami, Emilia-Romagna, Monaco, and Barcelona. The brand will now activate at Silverstone, home of the first-ever Formula 1 World Championship race in 1950, as well as other key events including Spa, Monza, Singapore and Las Vegas.
Whispering Angel, produced by Château d’Esclans in Provence and founded by Sacha Lichine, has been a staple in F1’s Paddock Club hospitality for 15 years. The new partnership formally integrates the rosé label into the F1 calendar as a central lifestyle and hospitality brand.
Sacha Lichine, founder and CEO of Whispering Angel, said: “Having been served in the F1 Paddock Club during the past 15 years, we are thrilled to bring Whispering Angel to the next level through this exciting partnership while accelerating towards the Checkered Flag and crossing the Finishing Line.”
Emily Prazer, chief commercial officer at Formula 1, added: “Today is another special moment for our landmark partnership with LVMH as we welcome Whispering Angel to the Formula 1 family as the Official Rosé Partner. This perfect partnership brings together the pinnacle of motorsport with a brand known for its sophistication, elegance, and excellence and unites us on our joint mission to deliver fantastic experiences for our fans.”
Crafted from Grenache, Cinsault and Rolle grapes, Whispering Angel is vinified in stainless steel and has become one of the world’s leading rosés, sold in over 100 countries. The brand has positioned itself at the intersection of lifestyle and luxury – a synergy Formula 1 aims to highlight through this season-long collaboration.
Upcoming race activations will take place at circuits including Budapest, Zandvoort, Austin, Mexico City and São Paulo.
