Radisson Hotel Group partners with Saudi Tourism Authority
Saudi Tourism Authority (STA) recently signed a Memorandum of Understanding (MoU) with Radisson Hotel Group, marking a new chapter in their mutual commitment to driving tourism and enhancing Saudi Arabia’s global visibility as a leading destination. The partnership – which was announced at the Arabian Travel Market 2025 – sets a framework for collaboration on high-impact initiatives aimed at elevating the kingdom’s international visibility. Among the core priorities are the amplification of the Visit Saudi brand across Radisson’s global marketing platforms, and the co-development of campaigns spotlighting the diversity of Saudi Arabia’s cultural, historical, and natural attractions. Continue reading Radisson Hotel Group partners with Saudi Tourism Authority at Business Traveller.
Saudi Tourism Authority (STA) recently signed a Memorandum of Understanding (MoU) with Radisson Hotel Group, marking a new chapter in their mutual commitment to driving tourism and enhancing Saudi Arabia’s global visibility as a leading destination.
The partnership – which was announced at the Arabian Travel Market 2025 – sets a framework for collaboration on high-impact initiatives aimed at elevating the kingdom’s international visibility. Among the core priorities are the amplification of the Visit Saudi brand across Radisson’s global marketing platforms, and the co-development of campaigns spotlighting the diversity of Saudi Arabia’s cultural, historical, and natural attractions.
Continue reading Radisson Hotel Group partners with Saudi Tourism Authority at Business Traveller.
