The Business of Fashion

Product Drops Are Fashion’s New Can’t-Miss Events

Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.

May 2, 2025 - 05:37
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Product Drops Are Fashion’s New Can’t-Miss Events
Brands from streetwear to beauty are connecting with young audiences by turning product drops into fun-filled events involving games, quests and competitions.
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