Platinum jewellery, investment strong in China, platinum bar sales launched on TikTok

A leading branded jewellery retailer in Beijing is including platinum investment bars in its offering amid platinum bar sales being launched on TikTok for the first time by a World Platinum Investment Council (WPIC) partner. Chinese buying of platinum investment bars smaller than 500 g grew 140 % year-on-year to a record 31 000 oz, with overall bar and coin demand up 17% to 70 000 oz.

May 19, 2025 - 11:35
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Platinum jewellery, investment strong in China, platinum bar sales launched on TikTok
A leading branded jewellery retailer in Beijing is including platinum investment bars in its offering amid platinum bar sales being launched on TikTok for the first time by a World Platinum Investment Council (WPIC) partner. Chinese buying of platinum investment bars smaller than 500 g grew 140 % year-on-year to a record 31 000 oz, with overall bar and coin demand up 17% to 70 000 oz.