Ôrəbella by Bella Hadid Pops Up at Selfridges in Exclusive UK Debut

THE WHAT? Selfridges has unveiled a pop-up for Ôrəbella, Bella Hadid’s debut fine fragrance line — marking the brand’s first physical retail presence in the UK.

THE DETAILS Ôrəbella offers a skincare-inspired twist on fragrance with its bi-phase, alcohol-free formulas that blend essential oils with hydrating ingredients. Founded by model and entrepreneur Bella Hadid, the brand promotes a sensorial connection between scent and skin. The fragrances, designed to be shaken before use, are vegan, cruelty-free, dermatologist-tested, and deliver long-lasting wear with a moisturizing finish. The exclusive Selfridges pop-up brings the collection to UK consumers for the first time, aligning with the retailer’s strategy of spotlighting trend-driven, clean beauty brands through immersive retail experiences.

THE WHY?  Ôrəbella enters the UK market amid growing consumer interest in hybrid personal care — products that fuse wellness benefits with sensory appeal. The Selfridges pop-up not only capitalizes on Bella Hadid’s global celebrity influence but also aligns with Gen Z’s preference for clean, multi-functional beauty. By hosting the brand’s UK debut, Selfridges further cements its role as a destination for exclusive, experiential beauty launches.

Source: Selfridges

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