New TravelBoom Hotel Marketing Study Finds Most U.S. Travelers Book Within 1–2 Months & Confidence and Value Now Drive Booking Behavior
In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing. According to TravelBoom’s latest 2025 Booking Trends Study, 74.5% of U.S. respondents plan to take a vacation this summer, and an additional 17.5% are considering it & signaling strong travel demand that remains tethered to smart planning and spending.
In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing. According to TravelBoom’s latest 2025 Booking Trends Study, 74.5% of U.S. respondents plan to take a vacation this summer, and an additional 17.5% are considering it & signaling strong travel demand that remains tethered to smart planning and spending.
