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New Research: Global Hotel Alliance Reveals What Keeps Travelers Coming Back

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel personal, not transactional. -Global Hotel Alliance + Skift

Apr 28, 2025 - 15:00
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New Research: Global Hotel Alliance Reveals What Keeps Travelers Coming Back
Skift Take: The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel personal, not transactional. -Global Hotel Alliance + Skift

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