Melvita strengthens presence in Asia and explores new markets

Since February 2024, pioneer organic cosmetics brand Melvita, which celebrated its 40th anniversary last year, has been rolling out a relaunch plan under the impetus of Global General Manager Nathaëlle Davoust. One year later, the results look promising. “The sleeping beauty put her fingers in the socket”: such was the expressive metaphor of Didier Thevenin, the brand's Development Director responsible for growth in new markets. With a 20% growth on the global scale, +15% in France, +15%... - Companies & industry / Asia / Pacific

Apr 28, 2025 - 20:22

Since February 2024, pioneer organic cosmetics brand Melvita, which celebrated its 40th anniversary last year, has been rolling out a relaunch plan under the impetus of Global General Manager Nathaëlle Davoust. One year later, the results look promising. “The sleeping beauty put her fingers in the socket”: such was the expressive metaphor of Didier Thevenin, the brand's Development Director responsible for growth in new markets.
With a 20% growth on the global scale, +15% in France, +15%... - Companies & industry / Asia / Pacific