John Lewis unveils tie up with Kidswear Collective
John Lewis has unveiled a new partnership with pre-loved and past season designer kidswear platform, Kidswear Collective, to open a dedicated space in its flagship store on Oxford Street.
John Lewis has partnered with pre-loved designer kidswear platform, Kidswear Collective, to open a dedicated space in its flagship store on Oxford Street.
Based on the fourth floor within the kids department, the new concession will feature a curated selection of fashion garments for children aged from newborn to 12 years old.
Customers will be able to shop the edit exclusively at John Lewis, with brands including Gucci, Burberry, and Stella McCartney sold up to 60% off their original retail price.
The collection will feature both pre-loved items and past-season pieces, with prices starting from £20.
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John Lewis services and innovation lead Danielle Gagola said: “Having seen tremendous success with our rental, circular and pre-loved collections and partnerships, we’re thrilled to continue to offer more sustainable shopping options for our customers.
“Our new partnership with Kidswear Collective reflects our commitment to develop responsible and accessible pre-loved fashion for our customers, and we look forward to seeing the collection in store.”
John Lewis joins Nobody’s Child in investing in pre-loved clothing, with the fashion brand expanding into resale with Ebay and pre-loved fashion company Reskinned in May.
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