How Small Jewellery Brands Are Seizing The Moment
Independent jewellery brands that often struggle to get out from under the shadow of giants like Cartier and Tiffany are discovering there are benefits to being the underdog. Luxury is being rocked by economic uncertainty, cultural oversaturation and, of course, the Trump administration’s mercurial trade policy. For big brands, China’s sluggish recovery from the pandemic and fluctuating US tariff levels are thorny problems without obvious solutions.
Independent jewellery brands that often struggle to get out from under the shadow of giants like Cartier and Tiffany are discovering there are benefits to being the underdog.
Luxury is being rocked by economic uncertainty, cultural oversaturation and, of course, the Trump administration’s mercurial trade policy. For big brands, China’s sluggish recovery from the pandemic and fluctuating US tariff levels are thorny problems without obvious solutions.
